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a new approach to innovation
For whom? This method helps companies of all sizes, from corporations to startups, with new product development, service propositions, impactful initiatives, loyalty strategies, and more. Implemented successfully in 2024 for leading brands like Delhaize, Telenet, BASE, and NMBS. Delivering for ING and Telenet (bis) and Haacht brewery as we speak.
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Deep human understanding of your target group
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Disruptive Marketing Thinking
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Target group validated solutions
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Senior profiles
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Your business challenge
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6 week Pressure cooker
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Weekly validation meetings with your senior management for alignment and feedback
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What clients say:
The energy of the process is extraordinary. We live in times where our actions need to be fast and concrete, and that is what FIRE delivers.”
I appreciate the constant interaction between creative thinking and consumer insights, leading to a brand proposition that resonates from the start.
Do you want to learn more about it?
Get in touch with Bart at +32 499 75 17 97 & Bart@whyfive.com
or contact Helena at +32 479 35 30 33 & Helena@whyfive.com
Business Impact based on
fundamental Human Insights
Fire webshop
a new approach to innovation - FIRE
🔥 TBWA and WHYFIVE introduce a new approach to innovation – FIRE. Delivering results in less than six weeks—from initial ideation to a proven business case. In essence: creative innovation in a pressure cooker.
Implemented successfully in 2024 for leading brands like Delhaize, Telenet, BASE, and NMBS.
⏱️ Companies are under time pressure to develop new products, propositions, and innovations. Our approach combines research, creativity, imagineering, and impact from the start. The magic lies in dedicated senior experts—scientists, analysts, entrepreneurs, engineers, and brand specialists—working together on defined challenges.
This method helps companies of all sizes, from corporations to startups, with new product development, service propositions, impactful initiatives, loyalty strategies, and more.
💬 Tested with Delhaize, Telenet, BASE, and NMBS, this approach shows remarkable results. Marilyn Debisschop of Telenet confirms: “The energy of this innovation process is extraordinary. We live in times where our actions need to be fast and concrete. And that is what it delivers.”
Do you want to learn more about it? Get in touch with Bart@whyfive.com or Helena@whyfive.com
What's next?
What's next?
At the end of the two-month bootcamp, we will evaluate together. If it’s a mutual fit, we’re excited to offer you:
- A full-time contract with a competitive salary
- Meal vouchers
- A pension plan
- Work-from-home perks
- Offices in Antwerp, Ghent or Brussels.
This bootcamp is designed to fast-track your career, with the goal of becoming a Researcher or Impact consultant within one calendar year. WHYFIVE is growing fast, and we’re eager to invest in people who can help us keep up the momentum!
Interested?
We have only 4 spots Available for the program starting in September 2025.
If you’re up for the challenge and want to land an interview, email Helena at helena@whyfive.com.
Don’t miss this chance to launch your career with WHYFIVE!
“During the Bootcamp, I learned that research and insights form the foundation for developing impactful strategies in both brand development and marketing. Understanding and translating the motivations, needs, and behaviors of the target audience is essential for sustainable growth and for building a bridge between organizations and their audience.”
– Juliette, bootcamper